Why is it so difficult for so many to grasp that people will never move a finger if they don’t have a good reason for it? Millions of employers, partners, clients, voters, parents, organizations around the world exasperate every single day as they acknowledge their inability to get the email, the phone call, the brief letter, the response they are looking for and striving towards. How come? Simple…They offer no incentive!
It would be a mistake to think of incentives merely as gifts thrown down the company chain to those weaker workers who are not self-motivated enough. And although their inability to complete tasks that any high-performance individual would deem as rudimentary can often be nerve-racking, truth is ‘incentives’ are also the most powerful tool a weaker player can throw to the beasts above!
Every time you audition for something, get interviewed for something or get a chance to make a presentation of your case in front of the ‘right eyes’, you ought to ask yourself: what are you actually offering that could be of ANY value, so that people who have BETTER things to do will pay attention to you TODAY? And please notice that there are 3 capital words in this sentence: the first is democratizing value, the second is estimating that value based on a metric, and the third is timing the response. For there is an intricate relationship between your worth, (which you probably have gotten wrong one way or another), their priorities (which you ignore although they are easy to guess) and the timeframe needed to accommodate a positive result (which is always shorter than what you might think).
If you are an aspiring young actor living in New York (for example) and you are wondering why your less talented buddy already got all these advertising gigs, this minor soap-opera role and a couple of coachings with a certain Meryl, think again. He probably has the above-mentioned factors in order as you savor your greater talent while wasting your time and potential. If no distractions or addictions hit his path, a blockbuster or an Oscar (and sometimes both) may not be too far away. Years later, you can say you were friends once…